Moai

Moai is a web3-powered wellbeing game designed to turn everyday habits into joyful rituals. Built at the intersection of behavioral science, ancient wisdom, and modern technology, Moai encourages users to cultivate presence, care, and creativity through daily micro-challenges and collective rhythm. By leveraging blockchain elements, Moai creates a sense of ownership and continuity in users’ progress while fostering authentic, community-driven engagement.

Our work focused on shaping Moai’s brand identity, digital presence, and interactive experience. From developing a layered visual language that reflects the game’s poetic yet grounded tone to crafting a user flow that balances playfulness with intentionality, we contributed to a holistic ecosystem where wellness meets innovation. Every touchpoint—from visual design to messaging—was built to evoke calm, curiosity, and meaning.