Project 01
Moai Brand Identity
Brand, Visual Identity, Brand Guideline
Project Brief
Moai is a web3 wellbeing game that turns daily habits into joyful rituals, blending behavioral science, ancient wisdom, and design to foster calm, creativity, and community.
Duration
1 months
Stack
Illustrator, Figma
Services
Logo Design, Visual Identity, Brand Guidelines, Illustrations
Project Overview
Moai needed a brand identity that could bridge web3 innovation with emotional, everyday wellbeing. The goal was to feel warm yet futuristic, inviting yet trustworthy — a visual and verbal world where rituals, play, and community could live together without feeling gimmicky or overly “crypto.” The brand had to speak to curious, design-aware users who value both inner growth and digital ownership.
Our Approach
We started by defining Moai’s core themes: ritual, rhythm, and gentle progression. From there, we built a layered visual system combining soft gradients, symbolic shapes, and calm typography to echo the game’s reflective tone. The logo and iconography reference cycles and togetherness, while the interface language stays clear and encouraging. Across identity, UI elements, and illustration, we aimed for a holistic world where wellness feels playful, web3 feels human, and every touchpoint reinforces a sense of presence and shared journey.
